Four Tips for Prioritizing Your Marketing Efforts
Business owners of any size have one question in mind at all times: “How can I grow my business?” Sadly, the answer to that question is not straightforward or easy; if it were, everybody would own their own company. That being said, there are tried and true methods that continue to evolve and create new opportunities. One of which is marketing automation.
Daunting as it is, finding marketing success leads to a strong ROI and the answer to the question that small business owners have been looking for. Although the following tips are not a clear replacement for the work of a professional team, they will help you critically look at your current efforts and start the journey to prioritizing your marketing efforts.
- Taking Stock: Where Are You Now?
The first thing you should ask yourself is “What do I already have?” Starting a new marketing journey is a worthwhile venture, but before you go out and spend money on advertising you need to look at your current lead list. Do you have an email list? Are you set up on social media? Do you have any strong leads? By taking a moment and taking stock in your current efforts, you can begin to prioritize where you go from here.
If you do not have an email list, now is the time to set up a strategy to get new subscribers who you can engage with through content marketing. If you do not have a social media presence, it is time to see where your audience is and go to them.
This would also be a good time to create or update your LinkedIn profile to make new connections in your industry and start a social lead gen strategy. If you would like more information on this, you can read about it here. If you have already begun your marketing journey, using your existing subscribers is a great place to grow your sales quickly. To give yourself some quick wins and a chance to pick up some steam, use your existing influence to run a flash sale to collect the low-hanging fruit without breaking the bank. Now that you have a sense of what you have done and what you still need to set up, the next step is to use your connections to their fullest potential.
- Using What You Have: A Little Help from Some Friends
When you are doing your job, odds are you will be making customers happy. Happy customers make for life-long sales opportunities. Once you have established some long-term customers that are extremely satisfied with your work, it only makes sense to ask them for a little something in return.
By using incentive-driven referrals and surveys, you have a new avenue for connecting with new leads. Not every customer will be able to send you quality referrals, but any leverage gained is new business added. Another technique that is sure to help is adding value in unique ways. Through upsell techniques, you can predict what your customers are going to need alongside the product you are already providing. This technique is widely used in the business world, but it doesn’t hurt to predict and enhance your sales experience.
- In Their Shoes: Reexamining the Purchasing Process
It can often be easy to overlook the sales process through the eyes of the customer, but understanding their perspective is important to review your process and make it as easy as possible for them. At the end of the day, no matter what you are selling, the easier it is for your customer to complete their purchase or inquiry, the more likely they are to do it. Start by going step by step through your different processes and find out how long it would take someone to get from point a to point b. Find out if you can make this process even faster through a website redesign or by simplifying your forms.
- Nurture and Grow: Generating Traffic
By reevaluating your entire process, the only thing left to do is begin the process of generating new leads. It is important to remember that this is your last step because it will end up being the most costly due to the importance of getting fresh leads.
The first thing you should do is set aside time for a brainstorming session. You want to meet with your team and find where you should be looking for new leads. During this meeting, it is best to bring with you any previous campaign you have done and assess how impactful it was. This is no easy task and can be overwhelming for a lot of companies. There are many tools available that can be used alongside any upcoming campaign including CRM technology. With a clear idea of where your company wants to go, you are in the perfect position to take the next step and capitalize on everything you’ve done so far.
Taking the Next Step
To implement the best campaign possible, the best course of action is to contact a marketing company proficient in lead generation. Kleidon has established strategic ways for you to capitalize on these tactics and can help you take your marketing campaign to the next level. Contact us today to set up a free appointment where we can talk about implementing the right strategy for you.